PS Design Factory are a team of architects based out of Gurgaon, Delhi-NCR. They specialise in architecture, interiors and bespoke furniture.
To promote their new studio and products, we planned an event with the PSDF team. The event was an exhibition of various furniture pieces and home decor accessories and was called the CollabFest. In order to promote the event and drive attendance, we used both online and offline media. We designed a poster/print ad which was placed in Gurgaon Times and Navbharat Times Gurgaon edition.
Key points about the design –
1. Use of brand colors along with bright summer colors
2. Creation of a trendy Logo Unit for the CollabFest
3. Minimalism in design
4. Clear and crisp copy
5. Covering Venue details and event information without cluttering the design
Following is how the ad was placed:
This is the ad design –