Importance of Logo & Branding for Digital first brands
Importance of Logo & Branding for Digital first brands
One can argue that all a person needs to create a digital business or brand is a strong internet connection and the motivation to make it happen. While we completely agree with that as a starting point, we do believe that the pathway to a successful digital-first business starts with the right marketing strategy.
We’d suggest beginning with your logo and branding – the first and very crucial steps in your marketing plan. At this point, we really don’t need to tell you the importance of a logo – it is the foundation of your brand identity, helps separate you from the competition, grabs the audience attention, makes a solid first impression, and of course, ups your brand recall value in the minds of your audience.
When it comes to brand design, it is imperative that you think 100% digital. It might sound obvious, but there are many people who design – or ask their designers to make – elaborate logos with heavy typography just because they feel that it looks grander. Remember, a complex logo with multiple elements and colours loses its impact when reduced for use on social media or a website. Similarly, while hand-lettered logos look beautiful on paper, all the swirls and curves can look squished together on a users app screen.
Here are some examples of great logos – created by us, of course!
Along with this, it is noteworthy that many digital designers stick to content-first design. In simple words, this means that they build the design to suit the content, and not the other way around. It is important to not look at content as something that’s added on to the design – instead, it should be considered a cohesive part of the complete design. This raises another important point – the content resource, design resource, and the developers should work together very closely when building your business’ branding from the ground up, to make sure that everything integrates seamlessly.
An added advantage of being a digital-first business with a digital-first logo and branding approach is that you basically end up future-proofing your business. In our world, change is the only constant, so it is essential that you integrate new touchpoints into your user experience. When your design starts off digital from the ground up, it allows for ease of scalability and updation.
Moreover, it is important to create and maintain consistently in your visuals and creatives, whether it be on your website or social media. This aids in creating a better brand recall and recognition in the minds of the users, and solidifies your brand identity further. Remember, you want your brand to occupy a space in the minds of your users – so it’s imperative that it all comes together and is in line with your core messaging and visuals.
For example, one of our clients is artGYAN – an online learning platform for the arts. Through our creatives, we have ensured that no matter what subject matter is chosen in the copy, the creatives have a certain amount of consistency when it comes to the illustrations and colour palette:
To sum it all up, here are some key points to keep in mind when working on your logo and branding:
- The logo should be simple, flexible, and memorable
- Your colour palette should match your logo and be aesthetically pleasing
- The icons, illustrations, and photography you use should match your logo, use hues from your set colour palette, and be scalable and distinctive
- Your typography should match your logo and have on-screen readability on all possible devices
Being ahead of the game is also important. To tackle the challenges that come with creating a solid brand identity with a lasting impression in this digital-first world (where trends change by the minute – quite literally) we’d suggest reaching out to a digital marketing agency.
Now, we’re not just saying this because WeBeeSocial is one, but because we truly believe that digital agencies are the new brand architects. We live and breathe creatives, trends, copies, and analytics, and know what your audience wants and will resonate with.
If you’re looking for some support, we’d love to hear from you and discuss your marketing approach over a (virtual) cup of coffee!
