360 Campaign for Automotive Engineering Show

Meet The Client

Messe Frankfurt is the world’s largest trade fair, congress and event organiser. They were organising an annual trade show called Automotive Engineering Show for which they required us to build awareness, generate leads (prospective visitors) and build some hype on digital platforms.

The Brief:

To create awareness for Automotive Engineering Show on digital platforms and generate 1000+ leads for Visitors.

The Challenge:

To reach out to the engineering vertical from the automotive Industry in India and acquire them as leads for the show

Platforms used:

Facebook, Twitter, Google, LinkedIn

What we did:

• 1. We created a content plan for social channels where in each phase of our campaign we promoted different aspects of the show. Some of the content buckets were : Show highlights, registrations, exhibitors, innovative technology displays, video shoutouts etc.
• 2. We built a thorough media plan targeting automotive clusters in India. We leverage different platforms to generate leads and inquiries from this audience segment.

Results:

A systematic organic content plan and a detailed media strategy helped us generate :

• Reach of 4Mn + On Social platforms
• 2000+ Page likes
• 60K+ Twitter impressions
• 1000+ Shares and mentions
• 1400+ leads