JLF International 2019- Event Promotions

Meet The Client

An iconic festival of literature that examines the human experience through the reflections and imaginations of distinguished contemporary authors from across the globe. It happened across four countries- Houston, New York, Colorado and Toronto. The festival was organised by Teamwork Arts and as their digital marketing agency, we’re required to build awareness, generate leads and build some hype on digital platforms.

The Brief and objectives:

• To create awareness for the festival
• To motivate people to register for the event
• To create a chatter about the festival
• Build community of literature lovers and engage them with us

The Challenge:

To create a buzz about the festival and increase the no. of sign ups

Platforms used:

Facebook, Twitter and Instagram

What we did

1. We created a content plan for social channels city-wise where in each phase of our campaign promoted different aspects of the show. Some of the content buckets were : Show highlights, authors, session information, registrations, performers, venue and discounts on the passes, shoutout videos, etc.

2. We built a thorough media plan targeting literature lovers in the cities- Houston, New York, Colorado and Toronto. We leveraged different platforms to generate leads and inquiries from this audience segment.

Results

• Reach of 3.5M On Social platforms
• 950K reactions
• 808K impressions
• Huge turnout
• Retweets and re-shares by renowned authors and visitors