Mahindra Kabira Festival

Meet The Client:

Mahindra Kabira Festival is an annual festival organized by the serene ghats of Varanasi: two full days of transcendental music that immortalize the verses of Kabir.

The Brief:

Engage nation-wide audience in branding exercises and build hype for the festival offerings; push delegate packages organically as well as inorganically; cover the festival for all of their social media channels.

The Challenge:

To reach out to the very niche target audience for this festival & urge them to buy delegate packages for a special festival experience.

Platforms Used:

Facebook, Twitter, Instagram, Google

What We Did:

From online+offline contests and giveaways to shout-outs from previous line-up of artistes, we built enough hype for the festival to get great traction and attract huge crowds for the D-day.

Results:

The festival saw the biggest indie artistes perform for a great turn-out & got featured on the country’s biggest music platforms!