Solo Expenses – App promotion

Meet The Client

Solo Expenses is an expense management application that is widely used by Finance managers and Accountants in the United Kingdom. From scanning and logging to tracking and analysing, the app helps businesses in effective expense management and hence helps save time and costs.

The Brief and objectives:

To promote the app in UK and India and help build a user base
Motivate users to download the application by talking about their pain points and the solutions we offer
Build a SM community of Accountants, Finance managers, Business Owners

What we did

Initially we built the communities and populated content around the app features. Once that was done we started A/B testing with app installs campaigns. We found out that Google and LinkedIn were the best platforms to identify prospects and motivate them to become app users

Over the period of 1 year, we optimised the website for lead generation, set up landing pages, definted content buckets, introduced a referral programme and optimized the search engine rankings for the application

Results

We created a digital funnel for the application where we made use of mass platforms for outreach and select platforms for performance campaigns. Every quarter we were able to generate :

Reach of 3Mn+
40K Engaged users on digital platforms
60K mobile app installs
2000+ Registrations from web

Info

Date:

December 18, 2019

Category:

Digital campaigns, graphics, Social Media, Websites

Solo Expenses – App promotion