Meet the Client:

Center for Catalyzing Change did a nation-wide survey of youth aged 13-25 years to make their voices count in shaping health policies and programmes. The #YouthBolPoll was conducted offline as well as online.

The Brief:

To run a digital campaign with two purposes: spread more awareness for the brand and invite more online entries on the #YouthBolPoll.

The Challenge:

To strike a chord with our TG through social media and get them to take the poll.

Platforms Used:

Facebook, Instagram, Twitter

What We Did:

We did a three-month long campaign focused on increasing chatter around our campaign through contests & polls; influencer activity with our partner organization & brand ambassador PV Sindhu; engaging with our audience by keeping our content political, relevant, informative; covering the final dissemination of the data on all digital channels & partner channels.

Results:

We secured as many as 1,10,092 entries from adolescents and young people for the #YouthBolPoll and the data was presented to government representatives on the day of Final Dissemination.