Meta – Mahindra Excellence in Theatre Awards

Meet the Client

META is Indian theatre’s most venerated and esteemed recognition, continuing to set benchmarks in excellence in every aspect of stagecraft. Over the 20 years, META has given voice to diverse themes ranging from contemporary and pressing social issues, mythology, religion, gender, caste, politics, and classics, through the plays it has showcased.

The objective:

• Encourage and invite entries for the festival
• Push for ticket sales to the general public and theatre enthusiasts for the top plays and awards night
• Showcase the grandness and legacy of META in its 20th year

Platforms used:

• Social Media

What we did:

• The content on social media focused on calling entries
• Highlighted 20 years of META, focusing on its legacy and diversity
• Detailed the various award categories, called for volunteers, and built excitement for the announcement of the top 10 plays
• Encouraged and promoted ticket purchases
• Provided comprehensive daily coverage of the event through stories and posts

Results:

Our social media campaign for the 20th Mahindra Excellence in Theatre Awards was a success, generating high engagement and reach among our target audience. We achieved around 5M views across platforms, reaching 2.5M+ people with 28K+ content interactions.

IG Links:

• Post 1
• Post 2
• Post 3
• Post 4
• Post 5
• Post 6
• Post 7
• Post 8