ResMed – Sleepy Ji

Meet the Client:

ResMed is a global leader in the sleep wellness category. They provide obstructive sleep apnea, snoring, hypertension & respiratory care solutions with CPAP and BiPAP devices. They mainly focus on spreading awareness about the importance of quality sleep and how it benefits our daily functioning and also talk about conditions such as Obstructive Sleep Apnea (OSA).

The objective:

● To create a sense of relatability in the minds of the people and to be able to think of themselves in similar situations.
● To encourage people to acknowledge their problems and take the sleep assessment.

Platforms used:

● YouTube, Instagram, Facebook, Twitter, Threads, LinkedIn

What we did:

● We introduced Sleepy Ji, an animated character consistently experiencing sleep deprivation, to depict his struggles and how he can overcome these challenges by taking the initial step, which is the ResMed Sleep assessment.
● Various videos and general content were created around Sleepy Ji to promote the sleep assessment.

Results:

● We were able to reach an audience of more than 2M+ people across all platforms.
● People were able to relate to Sleepy Ji and the issues faced and took the sleep assessment.

YouTube Link: https://youtu.be/uqntNtIeTng?feature=shared