RajPusht
RajPusht
Meet the Client
RajPusht is a maternal and child health initiative working to improve nutrition outcomes for women and children in Rajasthan. The campaign centered around building awareness on pregnancy care, breastfeeding, infant nutrition, and schemes like PMMVY. We blended old and new creatives to craft an ongoing narrative around family health, shining a light on shared responsibility and encouraging men to step up in maternal care conversations.
The Objectives
- Get people talking about maternal and child health in Rajasthan
- Make key topics like breastfeeding, colostrum, and immunization easier to understand
- Drive awareness of government schemes like PMMVY
- Use digital media to take these messages deeper into communities
- Build a stronger social presence for RajPusht with regular engagement
Platforms Used
- X (Twitter)
- YouTube
What We Did
- We posted consistently with a mix of static visuals, carousels, and snackable reels
- Launched Facebook engagement ads and page-like campaigns to build community
- Pushed profile visits and video views on Instagram to spark interaction
- Used YouTube and Twitter ads to expand our reach across key audience clusters
- Targeting was tight and smart, focusing on Android users to avoid iOS inefficiencies
- Our content touched on trimester care, child vaccinations, and busted common myths around pregnancy
Results
The campaign made a strong digital impact, successfully amplifying maternal and child health narratives across Rajasthan:
- 5.29M+ impressions across platforms
- 2.68M+ reach, creating large-scale awareness
- 45K+ total followers, driven by page-like and profile visit campaigns
- 601K+ engagements, reflecting high community interaction
- 143K+ Instagram profile visits, enhancing visibility
- 3.3M+ impressions on Instagram and 6.01M+ on Facebook
- 126K+ impressions and 113K+ clicks on Twitter
- 98K+ video views on YouTube, supporting visual education efforts
- Overall positive sentiment, with audience feedback highlighting gratitude, emotional resonance, and content value
Links
Info
Date:
May 29, 2025
Category:
Design, Digital campaigns, graphics, Performance Marketing, Social Media
