Resmed – For the Love of Sleep Campaign

For the Love of Sleep Campaign

This campaign by ResMed was all about bringing sleep back into the health conversation.
Through fresh, relatable content, we educated audiences on how quality sleep is just as
important as diet and exercise. ResMed’s mission is to build technological solutions that
help people breathe better, sleep deeper, and stay productive. This campaign carried that
promise forward, nudging people to prioritise rest as a core part of their wellness journey.

The objective:

• Launch ResMed’s new product Air Sense 11
• Create awareness about sleep health issues, sleep apnea and sleep wellness

Platforms used:

• Social Media

What we did:

• We created a DVC featuring Neelam Kothari and Samir Soni focusing on the impact of lack of air on your daily life
• A sleep monster called ‘Raaton Ka Bhoot’ was introduced as a troublemaker causing difficulties in people’s lives
• Multiple influencer collaborations were also done as part of the campaign with A-list influencers including Suyyash Rai & Kishwer Merchant, and Mandarchand & Snehl
• The amplification concluded with content production with the ‘sleep monster’

IG Links:

• DVC
• Production Reel 1
• In House Reel