ResMed Influencer Activity

Meet the Client:

ResMed is a global leader in the sleep wellness category. They provide obstructive sleep apnea, snoring, hypertension & respiratory care solutions with CPAP and BiPAP devices. They mainly focus on spreading awareness about the importance of quality sleep and how it benefits our daily functioning and also talk about conditions such as Obstructive Sleep Apnea (OSA).

The objective:

● To spread awareness & get people to open up about their sleep issues & other sleep-related problems.
● To encourage couples to encourage their partners to take the first step and take the sleep assessment test.

Platforms used:

● YouTube, Instagram, Facebook, Twitter, Threads, LinkedIn

What we did:

● We roped in Tannaz & Bakhtyaar and worked on a series of 3 videos in which Tannaz encouraged Baakhtyaar to acknowledge his sleep issues, take the sleep assessment test, and spread awareness about sleep apnea.

Results:

● We were able to reach more than 1L+ people on platforms and help them identify their problems.
● This helped other couples who are facing similar problems to open up about it and take the next step i.e. the sleep assessment and get on the right track.