SOUL – Leadership Conclave

Meet the Client

The SOUL Leadership Conclave (SLC) was a high-impact initiative aimed at elevating conversations around leadership, innovation, and governance in India. The campaign spanned digital and on-ground channels, starting with a robust content strategy and branding guidelines. It covered everything from social media creatives and paid media plans to live event coverage and influencer partnerships.

The Objectives:

• Create buzz and awareness around the SOUL Leadership Conclave
• Position the event as a thought leadership platform for governance and innovation
• Drive audience engagement and participation via social media and digital channels
• Leverage influencers and performance marketing for extended reach and credibility

Platforms Used:

• Instagram
• Facebook
• LinkedIn
• X (Twitter)
• YouTube
• Google Display Ads

What We Did:

• Developed the brand identity, logo, and visual language for SLC
• Created 110+ social media creatives, including reels, carousels, and statics
• Designed and executed livestream frames, YouTube thumbnails, and print assets (hoardings, flyers, standees)
• Ran performance marketing campaigns across Meta, Google, LinkedIn, and Twitter
• Conducted on-ground coverage with speaker and delegate bytes, live stories, and session reels
• Collaborated with influencers to trend #SOULLeadershipConclave on Twitter
• Devised a sustenance plan with post-event content like speaker quotes, session recordings, and BTS reels

Results:

The campaign delivered impressive digital outcomes across multiple platforms, significantly surpassing performance benchmarks in several areas:

• 153M+ impressions generated across Meta, Google, LinkedIn & Twitter
• 53.5M+ reach, ensuring widespread visibility and awareness
• 86,961 clicks driven through targeted performance marketing
• 2,897+ new followers gained across social media platforms
• 6,965+ likes recorded across Instagram and Facebook
• 3.87L+ website visits directed through digital traffic campaigns
• 1.17L+ total engagements across all platforms
• 31.2M+ video views, boosting brand storytelling and retention
• ₹4.97L+ total ad spend, optimized to deliver strong ROI

Links:

• Pre-Event Film – SOUL Leadership Conclave 2025
• Reel 1 (Sunil Bharti Mittal)
• Post (Quote Card, PM Modi)
• Reel 2 (PM Modi’s Session)