Ministry of Information and Broadcasting: Ek Nayi Subah Campaign

Meet The Client

The Ministry of Information and Broadcasting is a branch of the Government of India is the apex body for formulation and administration of the rules and regulations and laws relating to information, broadcasting, the press and films in India.

The Brief

The NDA government completed their 2 years in 2016 and the Ministry of IB organized a 2 hour event to showcase the good work done by the Government, along with some cultural performances from both artists and celebrities. Popular actors Like Amitabh Bacchan and Madhavan graced the event.  We were asked to promote the event across social media channels and spread awareness.

What we did

We created a social media campaign which used both organic and paid methods to spread awareness about the event. Some of the things we did in the campaign are:

1. We set up social media channels for Ek Nayi Subah and created awareness about the program through both organic and paid methods
2. We informed people about the agenda of the program, case studies, panel discussions and celebrity performances they will witness in the program
3. We created videos which talked about the event at motivated users to go watch the event.
4. We informed people that the program will be Live telecasted on Doordarshan and will be Live streamed on YouTube
5. We  created excitement and chatter around the event and drove users to watch the program. PM Modi’s speech and Performances by Top Bollywood celebrities like Amitabh Bachchan were important hooks.
6. The promotions also helped us share snippets of the good work done by the NDA Government in the past 2 years.

Results

1. Ek Nayi Subah reached out to 5,33,245 people on Facebook. 2000+ users on twitter contributed to our hashtag thereby reaching out to 11 million people and garnering 79 million timeline deliveries
2. Almost 1 lakh people engaged with us on Facebook while twitter got engagement from 2000 users which lead to national and city wise trending of our #tags on 26th and 28th May.
3. Total people reached: 15 million+
   Total People Engaged with: 1 million +
   Total Video Views: 65,000+