Salebhai #AamBaat Campaign

Meet The Client

SaleBhai is an e-commerce platform that offers a unique experience for it’s users which revolves around the philosophy ‘back to roots’. The brands lets people fulfill their desires by offering a variety of authentic sweets, snacks, fruits and more from across India, which makes people relive their childhood memories irrespective of their whether they live in their hometown or not.

The Brief

To create an interesting campaign for promoting the different varieties of Mangoes sold on their website, across channels in the summer of 2016.  We had to create both buzz for the product variants and motivate users to purchase them from the client’s website.

What we did

The Idea: We promoted the Mango variants through a campaign called #AamBaat. The Campaign talked about the origin and USPs of the Mangoes, how they are grown and quality is ensured. We also created stories around the Mangoes and informed users with interesting information content through blog articles.

Execution: Both SaleBhai and WeBeeSocial created an integrated strategy where a mix of print ads, Rich media ads, website landing pages, Social Media etc. were used to run the 90 day campaign.

Channels used: Following channels were used to create buzz and motivate users to purchase the products:

1. Offline – print
2. Social Media – Facebook, Twitter, Instagram
3. Website Landing page
4. Whatsapp
5. E-mailers
6. Third party website banners : Times of India website
7. Website Blogs – Recipes, Facts, Trivia, etc.

Results

Following are some of the results which we can share with you:

• The campaign got about 10 Mn impressions
• Both Social Media and Third party website ads got good conversions in terms of sales
• The Blog articles received good engagement and returning readers