Instagram announced on their Blog on May 11th (Wednesday) that the App is getting a new look – A brand new User Interface (UI) and Icon. We quickly went to the App store to find the new update and a couple of minutes later, we got the new updated App.
The popular photo sharing app revised their icon first — the one which resembled a polaroid camera with rainbow stripes — and replaced it with a square shape which outlines a camera and goes along the flat design trend, popular these days. Though it was sleek and minimalistic, many users found it basic and the colorful gradient background distracting.
Instagram wrote on their on their Blog – ” Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse”
The reason behind the change, as per the official blog was that simpler design puts more focus on user’s photos and videos without changing how they navigate the app.
Just like the Uber re-branding which had led to a global outrage, many users did not approve of this change. Some users went to twitter and shared their thoughts said:
New Instagram colors are hurting my eyes.
— Justin Bryte (@jbrytemusic) May 12, 2016
The new Instagram makes me cringe 😷
— DAAAMN ALLEN (@AllenSarinana_) May 12, 2016
The new Instagram logo is unsettling.
— Jarrod Alonge (@JarrodAlonge) May 12, 2016
We are pretty confident that with time, all the users will get friendly with the new design and Icon. This happens with Facebook and Twitter on a regular basis. Tell us what you think about this change? In case you missed the update you can check this out –
WeBeeSocial is a full service creative digital marketing agency in New Delhi India.