How Traditional Advertising methods are advancing with the changing times
With the world of marketing changing each day, it is safe to say that dynamism does not define marketing, marketing now defines dynamism.So while we look at including more and more new-age advertising techniques in our marketing strategy, let’s look at how our old-school traditional marketing is doing.
Have you stumbled upon quirky billboards, or newspaper ads which come to life on your mobile phones? We have too, and the creativity in traditional marketing is only getting more lit with each passing day! So here we have some of the most exciting trends which are taking the eyeballs outside of mobile phones.
But, before that what do you think might be the reason for the smooth transition of traditional marketing channels?
There has been a proliferation of new advertising strategies and platforms in recent times. However, it is important to note that not all of them are equally effective for every type of business and audience. With so much buzz around digital marketing, many traditional business owners often find themselves a little old-school and hence still opt for traditional methods.
Rest assured there is no one-size-fits-all approach when it comes to marketing and advertising. You just have to know which method, traditional or new fits perfectly with your business. In fact, traditional means with a hint of modern technological advancements are working wonders!
So, without further ado, let’s jump into discovering the traditional advertising methods still applicable today!
An Ode to the Past- 5 Traditional Marketing Methods still widely used today
1. PRINT ADVERTISING
Although online advertising has taken over the ton, print advertising is still a relevant method of advertising today. Magazines, newspapers, billboards, and brochures are still familiar and popular mediums for advertisers to reach a wider audience. In fact, print advertisements have given a high level of trust, as people consider them to be more credible than digital advertisements.
The newest development of augmented reality print advertisements has taken the whole medium up a notch.
2. RADIO ADVERTISING
Radio is still considered a highly classic and popular medium for advertisers, especially for local businesses. Many people still listen to the radio while commuting or working, making it an effective way to reach a large audience.
Radio advertisements can be creative, catchy, and memorable, making them a great way to create brand awareness while still keeping up with the nostalgic nerve.
3. DIRECT MAIL ADVERTISING
Many businesses use direct mail advertising as their popular medium to reach and connect with their audience. Direct mail can include postcards, flyers, and catalogs, and is an effective way to reach customers directly.
It can also be personalized to the recipient, making it more effective than other forms of advertising, and is still being widely used today.
4. OUTDOOR ADVERTISING
The recent Zomato- Blinkit billboard collaboration, and Tinder’s witty ‘ crushing over Shubman billboard, are all examples of the most popular traditional advertising method.
Apart from these, augmented reality billboards are also catching the eye. Outdoor advertising can be used to create brand awareness, promote events, or advertise new products. They are especially effective in high-traffic areas, where they can capture the attention of a large number of people.
5. Television ADVERTISING
Television advertising is still a popular method of advertising, especially for large businesses with big budgets. Although TV advertising can be expensive, it can reach a broad audience and has high credibility. Television ads can also be creative and entertaining, making them more memorable for viewers. With brands exploring different avenues for TV ads and being vocal about important subjects, is still keeping them relevant with changing times.
Radio advertisements can be creative, catchy, and memorable, making them a great way to create brand awareness while still keeping up with the nostalgic nerve.
Much is spoken and understood about the types of traditional advertising methods still applicable today. Let’s take look at some of our favorite brands that are leveraging these evergreen advertising techniques.
Brands with their A-Game on Traditional Advertising
1. COCA-COLA
Much is spoken and understood about the types of traditional advertising methods still applicable today. Let’s take look at some of our favorite brands that are leveraging these evergreen advertising techniques.
2. McDonald’s
McDonald’s is another brand that has been around for a long time and has built its success through traditional advertising methods. They use TV commercials, billboards, and print ads to promote their products and brand.
3. NIKE
Nike is a sports apparel and footwear brand that has been around since the 1960s. They use traditional advertising methods like TV commercials, billboards, and print ads to promote their products and brand.
4. PROCTOR & GAMBLE
P&G is a consumer goods company that produces a variety of household and personal care products. They use traditional advertising methods like TV commercials, billboards, and print ads to promote their products and brand.
5. FORD
Ford is an automobile manufacturer that has been around for over 100 years. They use traditional advertising methods like TV commercials, billboards, and print ads to promote their products and brand.
These are just a few examples of successful brands that still rely on traditional advertising methods. While digital marketing has become increasingly popular in recent years, traditional advertising methods can still be effective in reaching a broad audience and building brand awareness. Do you agree?
We’d love to know your thoughts on this. Tell us in the comments! And if you are looking for any assistance with your advertising or marketing efforts, traditional or new-age, feel free to reach out to us today!
