Entertainment Industry and the Social Media Trends
Hola Amigos! The headline here must have served you as a
teaser of what this entire film (or, you can say this blog) is all about.
Casting
Three cheers for the entertaining cast.
‘Karan’ a.k.a entertainment industry and Social Media i.e., Arjun.
The inseparable bond between Karan and Arjun reminds us of the
connection that we are seeing today between the entertainment industry and social media trends.
The past decade has seen an enormous change in the viewership, content, promotional and
marketing strategies of the movies. With web-series and OTT platforms stepping in, the
entertainment industry saw a great boom in revenue. Also, what helped these movies and
web-series become a part of the public’s life is Social Media and the famous trends on it. So,
to give you an overview let’s take you to the quick Flashback in 3… 2…. 1…
Rewind
Before the social media platforms took over, the ways of promotions
were mostly traditional. They were mostly based on press conferences, public appearances, and
interviews on television channels, news channels and Fm channels. The digitalisation of
promotional strategies came in later.
Coming back to the present, Let’s treat you further in this story.
Let that Camera Rolling
Rolling
Throwing some light on how the overall scenario of cinema promotion
has changed over the years -The distribution dynamics of Indian Cinema has changed drastically
in a short span of time. Earlier, it was all about how to drag the audience’s feet to the
theatres and now it is also about how to engage the audience.
The marketers have a clear understanding that the scenario of longer
release windows in theatrical channels won’t work as the OTT platforms have also swooped in, and
there is huge competition in the market. Today, the most reliable and promising platform to
promote movies and web-series is social media.
The movie strategists started building their strategies around these
and using social media apps and it’s promotional tools like Instagram Reels, Facebook Reels, and
YouTube Shorts to create short videos. Many movies, web series started tapping into the world of
memes and reels to gain and engage audiences.
Almost six million reels are made each day in India. (Reports TOI Report), among which there are reels that are
specifically made for promoting the movies and web series.
Camera
Introduction of new promotional tools on different platforms started
proving to be a best buddy of the promoters. Many strategies were built around the content that
the influencers on these platforms were already making.
In a blink of an eye, every other person was trying to hop into this
new found trend. Marketers started approaching famous pages to build a meme, and influencers, to
build a short video around their new movie or web-series.
Action
What do you say? Wanna see some action now
The promotional content that we see on these platforms are well
thought out and well executed. Let’s take a look at some of the recent and most famous content
that brought in large viewership.
Squid Game
As soon as the Squid Game gained a huge increase in viewership, many
other brands started building their strategies around the famous scenes of the show. Squid Game
also saw this as an opportunity and asked its actors to hop into the world of Instagram.
A filter game was created around the famous game “Red Light, Green
Light” featured in the show. The filter became a trend and was used by millions of users
worldwide.
Tell us, have you tried this fun filter game on Instagram??
Also look out how some brands use the idea of Squid Game to promote their brand.
Like:
Heineken
Pepsi
Dominos
Mai Jhukega Nahi
India saw a million reels made around the dialogue itself. This
dialogue, for sure, has become a favourite of cricketers like Shikhar Dhawan, David Warner, and
Ravindra Jadeja.
Chaka Chaka song
To promote the movie Atrangi Re, Sara Ali Khan danced to “Chaka Chaka” in reels and asked viewers
to join. The idea was indeed “Chaka Chak”.
Listen to the song here:
Money Heist
The famous Dali Mask and “Bella Ciao” were all over social media. Netflix released “Jaldi Aao” to
promote the 5th season.
#IndiaBoleCiao
Netflix featured Ayushman Khurana in a Hindi version of Bella Ciao, encouraging audience
participation through reels.
View this post on Instagram
Instagram has paved a way for all these movies and web-series to promote content effectively. Well,
”Picture abhi baaki hai mere dost“.
